Personal information we collect
Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:
- Account data: phone number, email, Google login information, username and password you set to establish an account, and profile photo.
- Profile data: date of birth, age, gender, city, college, photographs and videos, links to social profiles (if you choose to add them), answers to personality or compatibility surveys, romantic and personal preferences, and any other information you add to your profile. This may include sensitive data you voluntarily provide such as sexual orientation, religion, or ethnicity.
- Communications data: messages you send through the App, support requests, and correspondence with us.
- Transactional data: currently not applicable (Swanly AI is free). If paid features are introduced we will update this Policy accordingly.
- Marketing data: preferences for receiving marketing communications and engagement with such communications.
- User-generated content: photos, images, videos, chat messages, and other content you upload or create within the Service. Note: other users may save or copy content you share with them.
- Survey and promo data: any additional information you voluntarily provide when participating in surveys, research, or promotional activities.
- Other data: any other information you choose to provide which we process as described in this Policy.
Third-party sources. We may combine personal information we collect from you with personal information obtained from other sources, including:
- Public sources and your social profiles (only if you link them).
- Information supplied by other users (for example, referrals or reports).
- Service providers acting on our behalf (for example authentication providers when you sign in with Google).
Data about others. If you invite contacts or provide information about third parties, do so only with their permission. We process such information only as necessary to provide the requested feature.
Inferences. We may derive inferences about you (for example, compatibility scores or personality traits) from the data described above to provide and improve the Service.
Automatic data collection. We and our service providers automatically log information about your device and interactions, including:
- Device data: operating system, device model, IP address, unique identifiers, and basic location (city/area).
- Online activity data: screens viewed, time spent, navigation paths, and whether you open in-app emails or messages.
- Location data: collected automatically when you authorize the App to access device location; otherwise approximate location may be inferred from IP address.
- Communication interaction data: metadata about your interactions with emails or in-app messages (e.g., opened, forwarded).
For more about automatic collection, see the Tracking, AI & Other Technologies section below.
Tracking, AI & Other Technologies
Some automatic collection and processing is facilitated by technologies and third-party services. For clarity: Swanly AI is a mobile-first app and does not rely on web cookies for core functionality. We use the following types of technologies and services:
- Local storage and identifiers: Mobile app storage and advertising identifiers used for analytics, crash reporting, and anti-abuse measures.
- Web beacons / pixel tags: Used in emails or web previews to track whether communications were opened (applies to email messages sent by us).
- AI and chatbot technologies: Swanly AI uses AI/ML for matching and chat assistance. We use OpenAI APIs for specific features (such as chat assistance and compatibility interpretation). When you interact with chat features, limited context and metadata (and where necessary anonymized message content) may be transmitted to our AI providers to generate responses or match suggestions. OpenAI and other providers may process IP address and other connection metadata as part of service delivery.
Important AI transparency notes:
- AI is used to analyze personality responses, stated preferences, and limited chat context to generate compatibility insights and recommended matches.
- AI processing is performed under data minimization and anonymization principles. We do not use your personal messages to train public models.
- AI outputs are used internally to improve recommendations and the user experience; they are not sold or published externally.
How we use your personal information
We use personal information for the following primary purposes and as otherwise described at the time of collection:
Service delivery and operations
- Provide the App and its features, including account creation, profile display, and messaging between users.
- Power AI-driven match recommendations and compatibility scoring.
- Enable security features such as spam and abuse detection, account verification, and fraud prevention.
- Communicate service updates, security alerts, and account support messages.
Service improvement and analytics
- Analyze app usage and performance to identify and fix bugs, improve UX, and prioritize feature development.
- Use aggregated and anonymized analytics to measure feature adoption and understand product metrics.
Marketing and communications
- With your consent, we may send promotional messages and offers. You can opt out at any time.
- We do not use sensitive profile responses (for example, sexual orientation or detailed preferences) for advertising or profiling third parties.
Compliance, safety, and legal
- Comply with legal obligations and respond to lawful requests from authorities.
- Protect our users and our platform from harmful activity and enforce our Terms of Service.
Aggregated and anonymized data
We may create aggregated, de-identified data from personal information and use or share it for analytics, research, or marketing purposes. Aggregated data cannot reasonably be used to identify you.
Further uses
Where we intend to use your personal information for a purpose not reasonably compatible with the original purpose of collection, we will seek your consent before doing so.
Retention
We retain personal information only for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer required, we will delete it, anonymize it, or otherwise render it unusable.
Factors considered when determining retention periods include the sensitivity of the data, the purpose of processing, legal obligations, and reasonable business needs.
Your choices
Access or update your information
You may access and update most account information via the App settings. You can edit profile fields, change privacy visibility, and manage communication preferences.
Opt-out of communications
To opt-out of marketing messages, follow the unsubscribe link in the communication or update your preferences in-app. Service-related messages (such as security alerts) will still be sent.
Mobile location data
You can disable precise location access in your device settings. Swanly AI uses location at sign-up to set neighborhood and city; if you disable location, we may use approximate IP-based location for abuse prevention.
Privacy settings
Control visibility of profile fields and your availability for matches from within the App settings.
Delete account and content
You may delete your account in the App settings. After deletion, your account enters a 7-day reactivation period. After that period, your account and profile data are permanently deleted from active systems, except for anonymized analytics and any data that must be retained to satisfy legal obligations.
Declining to provide information
Certain information is required to provide the Service. If you decline to provide required information, we may be unable to provide or continue to provide the Service to you.
Other sites and services
The App may contain links to third-party websites or services. We are not responsible for their content or privacy practices. Review their privacy policies before sharing personal information.
Security
We implement administrative, technical, and physical safeguards to protect personal information. Measures include encrypted transmission, secure data storage, access controls, and regular security reviews. However, no system is completely secure; absolute protection cannot be guaranteed.
International data transfers
Swanly AI operates under Indian law and stores data on servers in India or with service providers that comply with Indian data protection standards. We do not transfer personal data outside India without suitable safeguards and legal justifications.
Children
The App is not directed to individuals under 18 years of age. We do not knowingly collect data from children. If you believe we have collected data from a child in violation of law, contact us and we will promptly delete that information.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Material changes will be communicated via the App or email and the "Last Updated" date will be revised. Continued use of the Service after changes indicates acceptance of the updated Policy.
How to contact us
If you have questions, requests, or complaints regarding this Policy or our data practices, contact us at:
Swanly AI Email: tanishqprasanna@swanlyai.in Jurisdiction: India (DPDP Act, 2023)